PLUSH joined forces with the owners of Dough Cucina to assist with the brand development of their existing restaurant business. Furnishing the business with desirable menu designs and swanky food packaging proposals. Dough Cucina is located amongst various other restaurants within the family-friendly precinct of Whitfords Piazza.

 

PLUSH wanted to build on the existing visual identity, combining chic design elements (pattern and font styles) and that could be moulded for the various branding platforms of the restaurant business.  The idea was to create menus and product packaging that are playful and ritzy - the packaging becomes the talk of the town. Cursive typography portrays the idea of dough that is mended into a ‘soft-velvety smooth’ and ‘stretchy’ product (handmade and delicious). Black and white were used to further build on the boldness of the brand, with a simple statement – Authentic Italian within a cosy environment.