PLUSH was assigned to invent a brand name and help with the visual identity for a Consulting Business that aims to equip smaller businesses with proficient planning resources.

 

The name ‘invigo’ derived from the word invigorate which means to strengthen/stimulate/activate something. The dots were arranged strategically as if in motion > moving upwards and outwards (progress). The gradient of blue further connects the dots – proposing that with the expertise of 'invigo', the planning and solution of business evolves. The gradient almost conveys the idea that it is glistening – portraying success and prosperity.

Blue colour tones are associated with depth and stability. It symbolizes trust, loyalty, wisdom, intelligence. Blue is also promoting tranquillity and calmness.