We worked with one of WA's top psychologists on the rebranding of their business identity.

 

New-Well Start Psychology approached PLUSH to rebrand and develop an identity design for their new counseling practice. 'New-Well' derived from the owner's surname 'Newell'. With the visual identity, we wanted to break away from the norm. Instead, we opted for a stylised abstract logo that represents a burst of water 'the flow of new beginnings' that 'cleanses the mind.

 

By focusing on the transformed and renewed ways of thinking about life. With the repetition of sessions, the mind is being transformed into a healthier state. A  logo that encourages, inspires, and enhances a healthy sense of mind amongst clients.