The logo and brand material were created to communicate a sophisticated platform, where beneficial business networking takes place. WASBC (Western Australia and Singapore Business Connect) is the first in its niche and has been a vibrant addition to the thriving Perth networking scene. 

 

The dotted lines represent the idea of people ‘coming together’. The dots were strategically placed to illustrate the letters ‘S’ (Singapore) & ‘WA’ (Western Australia) amalgamated. The placement of dots represents ‘together’ ‘moving towards building a new future’. Red was incorporated as it draws attention, it is a vibrant colour recognised globally and it is favourable throughout Asia as the colour of 'good luck'.