The founder of Wildflower approached PLUSH to create a brand for the yoga studio that affirms the benefits of yoga calming + strengthening + restoring mind and body.

 

The visual identity of the brand was created around the notion of "wildflowers beautiful and delicate,

but they are able to endure and grow in harsh environments". Brainstorming around the idea of yoga is

a valuable life tool to build strength,  the logo visually tells a tale of 'the power within' practising yoga.

The transparent elements overlay to take on the form of a 'wildflower'. The combination of soft and brighter tones soothes the soul and enriches the notion of a 'happy place' &  being in a healthy

state of mind.

 

The touch of blue in the centre further illustrates the idea of inner strength (physically in a healthy state)

– the mind and body growing stronger over time. The typography speaks of chicness, the word 'yoga'

illustrating movement within yoga poses. In a society that has so much anxiety -

Wildflower wants to reach out to people suffering hardship and stress, a place to nurture and discover their strength from within.